You can create a logo that can make the client relaxed and that will make him / her do the spontaneous, but necessary action.
#Rightfont photoshop elements how to#
How to Choose the Color of a LogoĬolor is also a pretty powerful tool for influencing a person. See the examples of Disney, Asus, and Esprit logos.Įxamples: Cooper, Spaceage Round, Valencia, Giddyup. Due to the special decorative effect, this design is not suitable for typing the main text. They are also called accidents – this is the largest category of fonts. Fonts of the Modern group were chosen by Zara, Topshop, and L`Oreal.Įxamples: Futura, ITC Avant Carde Extra Light. It conveys progressiveness, novelty, and confidence.
It gained popularity due to its aesthetics and readability. This is a modern typographic style characterized by wide, simple letters and straight lines. This is proved by the logos of Cadillac, Ray Ban, and Unilever.Įxamples: Bickham Script, Edwardian Script, Lavanderia Modern But moderate use of fonts demonstrates luxury, elegance and creativity. Decorative elements reduce the readability of letters. They also are called handwritten, as the text looks as if written by hand. Sans serifs decorate the brand names of Microsoft, Airbnb, and Spotify.Įxamples: Helvetica Bold, Franklin Gothic, Calibri, Myriad Italics Script They can be scaled well, therefore they are more adapted to screens. They look more modern due to the lack of additional elements (serifs). Global brands, such as Honda, Sony, and Giorgio Armani, chose the fonts of the Serif group.Įxamples: Times New Roman, Trajan, Baskerville, Georgia Italic. Moreover, they look traditional, reliable and comfortable. They are distinguished by the presence of decorative strokes (serifs) perpendicular to the main lines of letters.
Therefore, let’s deal with font groups and their visual features. It is necessary that the font you choose evokes the emotions of the target audience that you need for the fruitful cooperation with it. This is very important, because it depends on your choice of how the name and slogan of the company will look and be memorized.
So, let’s start by choosing the right font. Why Choosing the Right Fonts for the Logo is Important? Advertising on any platforms and content where there is only one logo.Legal guarantee for property protection.Attracting new customers due to an interesting and fresh design.Repeated sales because of easy recognition.A unique image that demonstrates the level of the company.In some cases even despite being successful, you may even seem a frivolous and not solvent organization without the presence of a corporate sign. And all this is because the logo is created not only to save aesthetics. But what is their function in marketing? If you clearly understand the importance and capabilities of this marketing element, then its development from the list of secondary matters is rapidly moving to the list of priority tasks of the company. Therefore, we chose only the most important, regarding fonts, colors, and logo forms, so that you can easily understand the features of their influence on a person and correctly choose the elements of your corporate sign.
We know how sometimes it is difficult and tedious to understand large volumes of new and not always necessary information. Then the laws of graphic design demonstrate all their exactingness and inability to compromise. But this is only until you begin to split it into points, and the logo itself by its components. At first, it seems that creating a logo may be an easy task.
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